Is sales fun anymore? Or do you dread making that phone call? Do you detest talking to customers? Do you hate being on the Monday morning forecast? Does the pressure get to you? If the answer is yes, you may suffer from Sales Fatigue. It could be that you've been at it for the last five or seven years on the trot, and it's finally taking a toll on you.
This fatigue leads to missing forecasts and, eventually, quotas. Given our times, missing the forecast now could easily mean the end of tenure as you know it. Worse, you are not given a layoff but terminated on poor performance. 🎭 After years of being the top performer, you are now staring at an ignominious exit. What do you do?
The Cynic Tonic.
Sales professionals often encounter self-limiting perceptions that can prevent them from achieving their goals.
These mental barriers can come from negative thoughts and beliefs about oneself, one's abilities, and the sales ecosystem. You gulped the Cynic Tonic!
Begin with breaking mental barriers. To find an antidote for the cynic in you, reset the sales basics. You've focused on the license revenue rather than the customer partnership. So instead of chasing payment, solve the customer's problem.
Empathise, quantify and analyze if your solution fits. If not, help them get an answer from some other vendor. Yes. It's not about you. It's about their business. Your maturity will win their confidence and build long-term equity.
Rejectability
One of the most common mental barriers in sales is the fear of rejection. This fear can cause sales professionals to refrain from making sales calls, networking, or approaching potential clients. To overcome this fear, it is essential to recognize that rejection is a natural part of the sales process and is not a reflection of you, the individual but the role you are paid to execute.
Build your rejectability skills. Reject,eject and dive in again.
Additionally, many sales professionals may have a self-limiting belief that people judge their ability daily. This adds pressure. And it becomes a difficult and unpleasant task. This belief can make the sales process seem daunting and unenjoyable.
To overcome this barrier, it is essential to reframe how one thinks about sales and find fun and satisfaction in helping customers solve their problems.
The fun happens when you know that this is not the "only egg" in the basket.
You have whole poultry out there. And if that poultry is taken, find another one. There can rarely be a situation where all the poultry is taken. Instead, we find that many have never been approached. The last time anyone went, it was the beginning of the Biriyani times. Believe me; it is fun to meet new customers stepping on the gas to become the next big thing. The hard part is finding them. That's why you have support teams. Sales support can do much more to bring back the mojo!
In summary, enjoy the sales process again. Dive into the basics, and go places where you've not been in the past three or more years. Enjoy the ride and have fun while you are at it.
AB
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